A great way to grow your loan yield while meeting the credit union's goal of diversifying your loan portfolio.
Merchant lending is presenting a unique opportunity for Credit Unions to fill the void with local merchants who are looking for help with consumers financing lifestyle good, big ticket items, and much more.
This niche' opens many frontiers for the Credit Union because it allows the member to re-engage with the CU through another route other than just auto.
If you would like to learn more about how merchant lending or retail lending works, feel free to contact me!
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