With the recent bank conversion of GMAC and their new access to TARP money...Credit Unions need to begin reviewing what they can do to be proactive in addressing this new competitor, and a new competitor they will be. Their new buying practices will take aim on much of the paper CU's have been getting recently.
When times are good, there is no better time to go back and review what makes your program different from the rest? Do you offer speed and service? Do you offer a personal touch or particularly niche that you specialize in? Or is business coming your way b/c there is a lack in finance sources?
I would encourage you to go back to the old school methods of business review and find out where you are in the Product Life Cycle...
Stage Market Obj. Investment Yield
-Introduction- Accelerate market growth Moderate-High Negative
-Shakeout- Improve and Solidify Position Moderate Low-Moderate
-Mature- Maintain and improve Low High
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