Take a page from what Chase Bank is doing to help create a better relationship with the dealers...they have created a website called ChaseDealer.com which discusses their program guidelines, resources, dealer reps, etc. This is wonderful idea and one I have supported for some time.
Credit Unions should be the first to jump on board and begin putting these sites out their for their dealers. This is just another tool to add to your program that will help make your CU more accessible to the dealers.
Thursday, June 19, 2008
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